In recent years, streetwear has taken the fashion world by storm, quickly becoming one of the most popular trends among fashion pioneers and everyday style seekers alike. Although the genre has been around since the 1970s, it has experienced a significant rise in popularity in the years that followed. This article will explore the fascinating roots of streetwear and how it has evolved into the ubiquitous phenomenon it is today.
1. Explosion of Popularity: A Timeline of the Streetwear Trend
The rise of streetwear over the past decade has been remarkable. What began as a subculture of skaters, hip-hop artists, and urban youth has now become one of the hottest trends in fashion. Here’s a look at how the streetwear trend has grown in popularity over the years:
- Early 2000s: The streetwear trend began to emerge in the early 2000s, with brands such as Supreme, Stüssy, and BAPE leading the way.
- 2004-2007: The trend was fueled by the success of the hip-hop and sneaker culture, and streetwear apparel began to be widely accepted by the mainstream.
- 2008-2010: Brands such as Off-White, A Bathing Ape, and KITH began to appear, signaling a new wave of modern streetwear.
- 2011-2015: Celebrities began to embrace streetwear and it quickly became one of the most popular trends in fashion.
- 2016-Present: Streetwear has continued to evolve and expand, as big-name designers and brands have been influenced by the trend.
Today, streetwear is everywhere, and the trend continues to show no signs of slowing down. In recent years, designers like Virgil Abloh have re-imagined street style for the modern era, creating pieces that are now seen on the runways of Paris and New York. With the popularity of streetwear growing with every season, it’s clear that this trend isn’t going anywhere anytime soon.
The streetwear trend has exploded in recent years, and it doesn’t look like it’s slowing down anytime soon. From Supreme and Off-White to A Bathing Ape and KITH, the streetwear trend has made its mark on the fashion industry and it’s here to stay.
2. Street Style Icons: Major Fashion Figures to Take Note Of
Fashion is nothing if not ever-evolving, and the style seen in the streets just might be the most progressive and ahead of its time. Here are some of the style icons keeping street fashion at the forefront that you should know.
- Kim Jones: The British designer has made a name for himself in the streetwear scene, with his work on the Dior Men runway and his ongoing collaboration with Nike. From head-to-toe denim and tailored smocks to statement bods and bold prints, he has renewed street fashion from a niche to a full-devoted trend.
- Bill Cunningham: One of the greatest photographers of all time, Cunningham was renowned for shooting street-style and candid portraiture for Times and other major publications. His photos documented the way everyday people wore fashion as well as some of the most stylish celebrities. His work set the blueprint for modern street style photography.
- Kanye West: Kanye’s style, whether on stage or in the street, has marked him as one of the most influential figures in fashion. His shoes have become the archetypal streetwear staple, becoming both wearable art and the most sought-after item for any trendsetter. His presence on the Bottega Veneta and Yeezy runways has solidified his place among fashion’s greatest names.
- A$AP Rocky: A$AP Rocky has taken the fashion world by storm, and streetwear in particular. His line of signature clothing and shoes with Guess is about to hit stores, and he continues to be seen out wearing some of the trendiest items in the scene. He is a major innovator in street fashion, and his influence continues to be seen in street-style trends around the world.
- Virgil Abloh: He’s arguably the hottest designer in streetwear right now. Abloh is the driving force behind Off-White, which has taken the fashion industry by storm, collaborating with the likes of Nike and his own brand, Pyrex Vision. He’s exposed many to the idea of streetwear as art, with his aesthetic being recognized as a mix of luxury and authenticity.
These five names have inspired some of the most iconic looks in street fashion, setting trends that shape the way we dress. Constantly pushing the boundaries of style, they keep street fashion at the forefront of the fashion industry and give us a view to the possibilities of modern clothing.
3. Rise of Logos: Understanding the Significance of Branding in Streetwear
In the world of streetwear, the concept of branding has become paramount in how consumers understand fashion. We can use the term ‘logo’ to represent the graphic elements which are used to represent the essence of a clothing brand. An effort to create a recognizable image of a given brand is a central part of what has made streetwear so popular.
First, let’s look at why logos are so important in the streetwear world. Logos can act as a means of self-expression. With the wide array of choices, from the recognizable ‘king of the street’ Nike swoosh to the geometric designs of Supreme and Off-White, consumers can pick and choose the logos they want to represent themselves. All of this has seen logos go from simply being brands’ symbols to works of art in their own right.
The trend of logos in streetwear has also led to a shift in the ways brands identify and promote themselves. Streetwear brands have become increasingly creative in finding ways to incorporate their logo into their clothes and accessories. This trend has seen hoodies, T-shirts, hats, and sneakers become canvases for logos, making them wearable works of art for streetwear consumers.
The second development worth highlighting is consumer loyalty. Having a recognizable logo encourages customers to return and purchase from the same brand, creating loyal customers. Brands can then build on consumer loyalty with promotions such as discounts, loyalty programs, limited edition releases, and special events.
The rise of logos has revolutionized the way brands express themselves and how customers receive them. Ultimately, logos have become an essential element of streetwear culture, allowing brands to stand out from the crowd and inspire loyalty among customers.
4. Turning Point of the Movement: Why Streetwear Is So Well Received Today
The streetwear fashion movement has evolved to become mainstream popular ever since it first emerged in the early 2000s. But its success today can be traced back to a few main developments in the early 2010s, that marked the augmentation of the streetwear trend and pushed it into the limelight.
Influence of Social Media: Social media is a major platform that has greatly optimized streetwear’s rise to fame. It allowed upcoming streetwear brands to establish their own voice on the web and therefore, better engage with their target market. The social media influence led to a more accessible approach in streetwear, which naturally encouraged more people to embrace the trend.
Relevance of Athleisure: The recent boost in athleisure’s popularity also contributed to streetwear’s commercial success. Athleisure pieces such as joggers, track jackets, shorts and other items, can offer a casual yet stylish look, and streetwear manufacturers were quick to capitalize on this new trend.
Big Brand Collaborations: As streetwear gained traction among fashion influencers, its high-profile collaborations launched it even further into the spotlight. Major streetwear labels worked with other big brands and stores to design special limited-edition clothing that heightened consumer demand. When done right, collaborations resulted in sold-out merchandise that heightened customer interest and led to the creation of even more collections.
Increased Affordability: As streetwear became more popular, the variety of labels, and the quality of their clothing increased. The introduction of so many competing brands allowed consumers to experience more choice, appealing to their specific budgets and styles. Today, streetwear has become more affordable than ever, which along with its comfortable fit and versatile nature, has enabled it to capture a big portion of the market share.
The streetwear culture of today has come a long way since its beginnings in the 80s. With its increasing popularity and reliance on unique styles and trends, streetwear has and will continue to define future style statements and trends. It’s sure to remain a staple in fashion forward trends and we are looking forward to what the future has in store for this popular and ever-evolving culture.